Bremer River Digital Marketing

Integrated Marketing

Servicing Brisbane, Ipswich and Toowoomba

What is an Integrated Marketing Approach?

Imagine you’re throwing a party. You wouldn’t just send out invites and hope for the best. You’d decorate, prepare food, create a playlist, and maybe even set up some games. An Integrated Marketing Approach is similar; it’s not just one thing—it’s everything working together. It combines different marketing strategies like social media, SEO, PPC, email marketing, and traditional advertising to create a unified, seamless experience for your customers.

How It Helps Your Business

An integrated marketing approach offers several key benefits that can significantly impact your business in a positive way. Firstly, it ensures a consistent message across all platforms. Whether a customer sees your ad on Facebook or receives an email from you, the core message remains the same, thereby building trust and enhancing brand recognition. Secondly, this approach is highly efficient. Utilising multiple channels allows you to reach your audience wherever they are, saving you the time and effort of building separate campaigns for each platform. This leads to the third benefit: higher engagement. A consistent and multi-channel strategy often captivates your audience more effectively, encouraging greater interaction with your brand. Finally, all of these elements contribute to a better return on investment (ROI). When your marketing efforts are harmonised across various channels, each campaign reinforces the others, leading to more effective overall performance and, consequently, a more favourable ROI.

How to Implement an Integrated Marketing Approach

Implementing an integrated marketing approach involves a multi-step process designed to ensure that your marketing efforts are cohesive, targeted, and effective. The first step is planning, where you identify your target audience, set clear goals, and choose the right channels to reach your audience. This sets the foundation for the next phase, execution, where you launch your campaigns across various platforms, making sure that your messaging and design elements are consistent to build a unified brand experience. Once your campaigns are live, monitoring becomes crucial. Utilise analytics tools to track performance metrics across all channels, from digital to traditional media. This data-driven insight then feeds into the final step, optimisation. Here, you make data-informed adjustments to your campaigns, tweaking elements like ad copy, targeting parameters, or even the channels you’re using, all with the aim of improving performance and maximising your return on investment.

The Solution: Tailored Integrated Marketing Packages for Every Stage of the Customer Journey

Now that you understand the power and benefits of an integrated marketing approach, you might be wondering how to implement it effectively for your business. That’s where we come in. At Bremer River Digital Marketing, we’ve designed a range of Integrated Marketing Packages specifically tailored for businesses in the Ipswich region. Each package targets a different stage of the customer journey, ensuring that your marketing efforts are not only integrated but also highly focused.

Whether you’re looking to build brand awareness, engage potential customers, influence decision-making, or foster customer loyalty, we have a package that’s right for you. Read on to discover the perfect package that aligns with your current business goals.

Customer Journey and Your Business?

Unsure where your business is positioned on the customer journey, take our quiz below to find out. 

Customer Journey Quiz

How would you describe your current customer base?

A) We're still trying to attract our first customers.
B) We have some customers, but we're looking to grow.
C) We have a steady customer base but want to increase sales.
D) We have a loyal customer base and want to keep them engaged.

What is your primary marketing goal?

A) Building brand awareness
B) Customer engagement and lead generation
C) Sales conversion
D) Customer retention and loyalty

What is your biggest marketing challenge?

A) Getting noticed in the market
B) Standing out among competitors
C) Closing sales
D) Keeping customers coming back

How do you currently reach your audience?

A) Mostly through social media and some advertising
B) A mix of advertising, social media, and content marketing
C) Targeted advertising and promotions
D) Email marketing, loyalty programs, and customer reviews

How would you describe your marketing budget?

A) Limited, we're just starting out
B) Moderate, we're ready to invest for growth
C) Considerable, we're focused on maximising sales
D) Sufficient, we're maintaining our market presence

Integrated Marketing Packages

Discover the perfect solution for your business with our tailored Integrated Marketing Packages, each designed to target a specific stage of the customer journey or enquire below and we can customise a package to suit your needs.

The Awareness Builder

Duration is One to Three Months
Focus: Building brand awareness and attracting potential customers.
  • Basic SEO optimisation for local search
  • Google Ads targeting Ipswich keywords
  • Facebook and Instagram ads targeting Ipswich
  • Daily Targeted Billboard Ads
  • Weekly classified ads in the Newspaper

The Consideration King

Duration is Two to Four Months

Focus: Engaging potential customers who are actively researching and comparing options.
  • Advanced SEO optimisation
  • Google Ads with retargeting
  • Social media management and ads
  • Monthly blog posts
  • Daily Targeted Billboard Ads​
  • Bi-weekly display ads in Newspaper

The decision Maker

Duration is One to Two Months
Focus: Influencing customers who are ready to make a purchase decision.
  • Comprehensive SEO strategy
  • Google Ads with retargeting and A/B testing
  • Social media management, ads, and influencer partnerships
  • Weekly blog posts and email newsletters
  • Daily Targeted Billboard Ads​
  • Monthly sponsored articles in the Newspaper
  • Radio Advertising Spots

The Loyalty Creator

Duration is Ongoing
Focus: Influencing customers who are ready to make a purchase decision.
  • End-to-end SEO management
  • Comprehensive PPC and social ads with advanced analytics
  • Full social media management, including content creation
  • Weekly blog posts, email newsletters, and digital billboards
  • Monthly Billboards launched in conjuction with the paper
  • Radio spots to maintain top-of-mind awareness among your customer base
  • Monthly full-page ads in the Newspaper

Ready to make a mark?

Connect with us today to start crafting a visual identity that’s as unique and extraordinary as your business.