How to position a brand in the customer's mind?

Servicing Brisbane, Ipswich and Toowoomba

Brand Positioning

As a business owner, you may have heard the term “brand positioning” thrown around, but what does it really mean? Essentially, brand positioning refers to the place your brand occupies in the minds of your target audience. It’s how they perceive and understand your brand in relation to your competitors.

If you’re not happy with your brand’s position in your customer’s minds, it’s time to take action. There are some simple steps you can take to strengthen your brand’s positioning and create a clear and compelling image in your customer’s minds.

By following the below steps, you can position your brand effectively and create a clear and compelling image in your customer’s minds.

At Bremer River Digital Marketing, we understand the importance of effective brand positioning and can help you develop a strategy that resonates with your target audience.

Practical Steps

🏠 Define Your Brand's Personality and Values

Your brand's personality is how it communicates and interacts with your customers. It should be consistent across all touchpoints, from your website and social media to your packaging and customer service. Your brand's values should also be communicated clearly and consistently to help differentiate your brand from competitors.

Enquire

🏠 Conduct Market Research

Understanding your target audience is crucial to position your brand effectively. Market research can help you identify what your customers want and need, how they perceive your brand and your competitors, and what motivates them to make a purchase.

Enquire

🏠 Develop a Unique Brand Voice and Messaging

Your brand voice and messaging should be unique and tailored to your target audience. It should reflect your brand's personality and values, and communicate a clear and compelling message that resonates with your customers.

Enquire

🏠 Create a Consistent Visual Identity

Consistency is key when it comes to branding. Your visual identity should be consistent across all touchpoints, from your logo and colour scheme to your website design and packaging. This helps build brand recognition and makes it easier for customers to remember and identify your brand.

Enquire

🏠 Use Storytelling to Connect with Your Audience:

Storytelling is a powerful tool for building brand awareness and connecting with your audience. It allows you to communicate your brand's values and personality in a way that resonates with your customers on an emotional level.

Enquire

Step - By - Step Instructions

A step-by-step guide on how to incorporate brand messaging into your social media plan.

Define your brand’s personality and values: This is the foundation of your brand’s positioning. Before you start posting on social media, it’s important to have a clear understanding of what your brand stands for and what makes it unique.
Develop a unique brand voice and messaging: Your brand voice is the tone and style of your communication. It should be consistent across all social media platforms and align with your brand’s personality and values. Your messaging should also be tailored to your target audience and communicate your brand’s unique value proposition.
Conduct market research to understand your target audience: You need to understand who your target audience is, what their pain points are, and what motivates them. This will help you create content that resonates with them and positions your brand as the solution to their problems.
Create a consistent visual identity with your branding elements: Your visual identity includes your logo, colour palette, and typography. Make sure to use these consistently across all social media platforms to create a cohesive brand experience.
Use storytelling to connect with your audience and build a narrative around your brand: Storytelling is a powerful way to connect with your audience emotionally and make your brand more memorable. Use social media to share stories about your brand’s history, values, and impact.
Use hashtags strategically: Utilise hashtags effectively to enhance your social media presence. Incorporate pertinent hashtags that resonate with your brand’s identity and intended audience. On Instagram, hashtags function similarly to SEO, optimising discoverability.
Monitor and measure your social media performance: Track your social media metrics to see how your brand positioning is resonating with your audience. Use this data to make informed decisions about your social media strategy and continually improve your brand positioning.