Bremer River Digital Marketing

How to position a brand in the customer's mind?​

Servicing Brisbane, Ipswich and Toowoomba

Brand Positioning

As a business owner, you may have heard the term “brand positioning” thrown around, but what does it really mean? Essentially, brand positioning refers to the place your brand occupies in the minds of your target audience. It’s how they perceive and understand your brand in relation to your competitors.

If you’re not happy with your brand’s position in your customer’s minds, it’s time to take action. There are some simple steps you can take to strengthen your brand’s positioning and create a clear and compelling image in your customer’s minds.

By following the below steps, you can position your brand effectively and create a clear and compelling image in your customer’s minds.

At Bremer River Digital Marketing, we understand the importance of effective brand positioning and can help you develop a strategy that resonates with your target audience. 

Practical Steps

Step - By - Step Instructions

A step-by-step guide on how to incorporate brand messaging into your social media plan.

  1. Define your brand’s personality and values: This is the foundation of your brand’s positioning. Before you start posting on social media, it’s important to have a clear understanding of what your brand stands for and what makes it unique.

  2. Develop a unique brand voice and messaging: Your brand voice is the tone and style of your communication. It should be consistent across all social media platforms and align with your brand’s personality and values. Your messaging should also be tailored to your target audience and communicate your brand’s unique value proposition.

  3. Conduct market research to understand your target audience: You need to understand who your target audience is, what their pain points are, and what motivates them. This will help you create content that resonates with them and positions your brand as the solution to their problems.

  4. Create a consistent visual identity with your branding elements: Your visual identity includes your logo, colour palette, and typography. Make sure to use these consistently across all social media platforms to create a cohesive brand experience.

  5. Use storytelling to connect with your audience and build a narrative around your brand: Storytelling is a powerful way to connect with your audience emotionally and make your brand more memorable. Use social media to share stories about your brand’s history, values, and impact.

  6. Use hashtags strategically: Utilise hashtags effectively to enhance your social media presence. Incorporate pertinent hashtags that resonate with your brand’s identity and intended audience. On Instagram, hashtags function similarly to SEO, optimising discoverability. 

  7. Monitor and measure your social media performance: Track your social media metrics to see how your brand positioning is resonating with your audience. Use this data to make informed decisions about your social media strategy and continually improve your brand positioning.

Cheat Sheet

Feeling a little overwhelmed, and not sure where to start? We have developed a simplified cheat sheet below. We have used a plumber as a experience.

Need a little more help?

Book in with out Free Empower Hour. Spots available on Friday afternoons.