Digital Advertising in Australia: A $12.56 Billion Industry
Businesses need to have a strong presence online in order to reach their target audience. There are a number of different ways to do this, including:
Search engine optimisation (SEO): This involves optimising your website so that it appears higher in search engine results pages (SERPs).
Pay-per-click (PPC) advertising: This involves paying a fee each time someone clicks on your ad.
Social media marketing: This involves using social media platforms like Facebook, Twitter, and LinkedIn to connect with potential customers.
Content marketing: This involves creating and sharing valuable content that attracts and engages potential customers.
Email marketing: This involves sending regular emails to your subscribers with news, updates, and offers.
By using a combination of these strategies, businesses can reach their target audience and grow their business.
In addition to the above, here are some other interesting statistics about digital marketing in Australia:
The average Australian spends 17 hours per week online.
The most popular social media platform in Australia is Facebook, with over 17 million users.
The most popular search engine in Australia is Google, with over 95% of the market share.
The average Australian spends over $2,000 per year on online shopping.
These statistics show that digital marketing is an essential component of any business strategy in Australia. By investing in digital marketing, businesses can reach their target audience, grow their business, and stay ahead of the competition.