Brumby Sunstate

Leah’s journey with Brumby Sunstate is a testament to the transformative power of strategic brand management. As the head of marketing for this client, Leah was instrumental in reshaping their brand identity.

Our story begins with a logo that was created on 99 Designs without a clear brand direction.  Brumby Sunstate wanted to keep the same logo, but were after a more modernised feel. Leah saw the potential for a brand identity that could more accurately reflect Brumby Sunstate’s values and appeal to its target audience. She set about redesigning the logo, transforming the logo and creating compelling visual assets that not only became instantly recognisable but also perfectly embodied Brumby Sunstate’s ethos.

But Leah’s vision extended far beyond just a logo redesign. She recognised that a comprehensive approach was essential to drive brand cohesion and recognition. Thus, she embarked on a mission to optimise Brumby Sunstate’s social media presence.
Leah streamlining the company’s social media strategy to establish a consistent brand voice and create engaging content. This renewed focus helped Brumby Sunstate build a stronger connection with its audience and significantly boost its social media engagement rates.

Furthermore, Leah oversaw the creation of a wide range of brand assets, including Electronic Direct Mail (EDM), product catalogues, monthly sales material and email signatures. These elements were carefully designed to reflect the refreshed brand identity, contributing to a cohesive brand experience across all touchpoints.

The results of Leah’s brand management for Brumby Sunstate were transformative. Not only did she redefine the brand, but she also elevated it, shaping a powerful and unified brand identity that resonates with its audience and sets them apart in the market.

This entire experience exemplifies Leah’s strategic and comprehensive approach to brand management. Throughout her time with Brumby Sunstate, she demonstrated an exceptional capability to steer a brand forward. She breathed new life into their branding, significantly impacting their growth trajectory. Leah concluded her successful tenure at Brumby Sunstate in November 2022. Today, while the current assets are under the management of a new team, the impact of Leah’s work continues to echo in the firm foundation she set for the brand’s identity.